The Ten Commandments of User Experience
The user is always right
You are not the user. Neither is your boss
Understand the User
Identify & fully understand problems before finding solutions
Form follows function
Form must play within the general realm of the familiar for easily understood functions.
Content is king
Design is about communication, and takes more than pixels to communicate.
95% of web users do not read 80% of your content.
This doesn’t mean that your content isn’t important, it means it’s more important.
Innovate, do not Imitate
Access is for Everyone
Plan before you Design
With our users in mind and the right vision, we can plan, and develop successful applications.
Understand the Goal
Executives can no longer afford to formulate strategy without embracing user experience.
If your website could do only one small thing, what would that one thing be?
Learn from Failure
Failure is success if we learn from it.